I’m Lily Deal, the founder of Deal Studio, and a marketer who genuinely cares about doing marketing properly.

I’ve spent over five years working in marketing across a wide range of industries, both in-house and within agency environments. I’ve supported growing businesses, established brands, and everything in between, helping them show up more clearly, communicate more confidently, and market themselves in a way that actually makes sense for where they’re at.

What that experience taught me very quickly is that good marketing isn’t about doing more. It’s about doing the right things, consistently and with intention.

I work at the intersection of strategy and execution. I don’t just tell you what you should be doing, I help you do it. From social media marketing and content creation to personal branding and messaging, my approach is practical, considered, and built around real business goals, not trends for the sake of it.

Deal Studio exists because I saw too many brilliant businesses held back by unclear messaging, inconsistent content, or marketing that felt disconnected from who they actually are. My role is to bring clarity, structure, and confidence to that process, so your marketing starts working for you, not draining your time or energy.

I’m known for being strategic but human, organised but flexible, and honest about what will and won’t make a difference. I won’t overpromise, sell quick fixes, or push things that don’t align with your brand. Instead, I focus on building trust, visibility, and sustainable growth through thoughtful marketing that reflects your values and expertise.

If you’re looking for a marketing partner who will take the time to understand your business, treat it with care, and deliver work you’re proud to put your name to — you’re in the right place.