Content to Clients
Your marketing, off your plate. Your personality, still at the heart of it.
Six-month minimum partnership.
Let's talk about your marketingBespoke strategy, 16 monthly posts, professional content creation, three content shoots and ongoing marketing support.
You've spent years building your business.
You're bloody brilliant at what you do, your clients love what you offer and you've worked hard to create something you're genuinely proud of.
But somewhere along the way, you also became the entire marketing department.
- The strategist.
- The content creator.
- The copywriter.
- The video editor.
The person who somehow needs to remember to post on Instagram while managing approximately 500 other things.
And quite frankly? You've got better things to be doing.
Enter: Content to Clients.
My signature, done-for-you marketing partnership for business owners who are ready to stop carrying the weight of their marketing alone.
I'll get properly under the skin of your business, develop a bespoke strategy and take care of the content creation, copywriting, editing, scheduling and ongoing management.
But here's the important bit.
I'm not here to turn your business into another generic brand with a perfectly curated Instagram feed and absolutely no personality.
I'm here to make your marketing feel MORE like you.
Your expertise. Your personality. Your values. Your story. All brought together through thoughtful, strategic content that gives the right people a reason to choose you.
Because you've already built a bloody brilliant business. Let's make sure your marketing does it justice.
You're running a business, not a bloody marketing department.
If you're at the stage where you're considering outsourcing your marketing, I've got a feeling at least one of these will sound familiar.
Your marketing is always the first thing to fall off the list.
Your clients need you. Your team needs you.
There are appointments, emails, admin, stock, bookings and approximately 47 other things that somehow need your attention before lunchtime.
And your marketing? Well, that can wait until tomorrow.
Except tomorrow turns into next week, and suddenly you haven't posted anything in a fortnight.
You're spending your evenings doing work you don't actually enjoy.
You've spent all day running your business.
Now you're sat on the sofa trying to write a caption, edit a Reel or figure out what you're supposed to post tomorrow.
And while you know marketing matters, you can't help thinking there must be a better use of your time.
Spoiler alert: there is.
Your online presence doesn't reflect your business.
You know how good your service is. Your existing clients know it too.
But someone finding you online for the very first time? They might not be getting the same impression.
Your content feels rushed, your messaging is inconsistent and the personality behind your business isn't coming through.
You know you need strategy, not just someone to post.
You've probably thought about outsourcing before.
But you're not looking for someone to grab a few Canva templates, write generic captions and disappear until the following month.
You want someone who understands your business. Someone who can see the bigger picture, challenge your thinking and help you make better marketing decisions.
You're worried outsourcing will mean losing your voice.
You've built your business around your own personality, knowledge, values and way of doing things.
The thought of handing your marketing to someone who doesn't understand any of that? Absolutely not.
You want the work taken off your hands without losing what makes your business yours.
You don't need another thing on your to-do list.
You need someone who can take ownership of your marketing while keeping you at the heart of it.
Imagine your marketing was actually taken care of.
Imagine waking up on a Monday morning and not having to wonder what the hell you're posting this week.
Imagine knowing that your content has been planned, created, written and scheduled around an actual strategy. That your upcoming services, offers and business priorities are being considered.
That your social media reflects the quality of your business, without you needing to spend hours creating everything yourself.
And that when you've got a new idea, an upcoming launch or a marketing question, you've got someone experienced in your corner to talk it through with.
Not someone who's just ticking tasks off a list. Someone who actually understands your business.
That's the difference between having someone manage your social media and having a marketing partner.
With Content to Clients, you get to spend more time doing the work you LOVE, while knowing your marketing is being given the attention it deserves.
Your time back
Confidence in your content
A strategist in your corner
Less time stressing over content. More time running the business you've worked so bloody hard to build.
Here's exactly what's being taken off your plate...
This isn't a collection of random posts and a monthly report. It's a fully managed, strategy-led content partnership built around your business.
A bespoke marketing and content strategy
Before we create anything, I want to understand everything.
Your business, your clients, your services, your positioning, your goals and what makes you different.
I'll develop a bespoke strategy that gives your content clear direction and connects what we're creating to what you're actually trying to achieve.
No recycled content pillars. No generic calendars. No making your business sound like everybody else's.
16 strategic posts every month
Your content will be planned and created around your business, your audience and your priorities.
We'll use an appropriate combination of educational content, personality-led posts, service-focused messaging, trust-building content and promotional opportunities.
Because your marketing should do more than just fill the gaps in your feed.
It should help potential clients discover your business, understand your value and feel confident taking the next step.
Professional Reels, graphics and carousels
I'll take care of creating a varied mix of content that reflects your brand.
From engaging short-form videos to informative carousels and polished graphics, each piece will be developed with purpose.
Not just because something looks nice or happens to be trending. But because it has a role to play in your wider content strategy.
Copywriting that actually sounds like you
No more staring at a blank caption box wondering how to explain your services.
I'll take care of writing your captions and social content, making sure they communicate your expertise, personality and brand voice.
Your content should feel authentic to your business, even when you're not the person writing every word.
Three professional content shoots
Across our six-month partnership, we'll have three professional on-site content shoots.
These are an opportunity to capture your expertise, personality, services, team and all the little details that make your business different.
I'll help plan and direct the content so you're never left awkwardly wondering what to say or where to stand.
The aim is to build a bank of useful, high-quality footage that we can incorporate into your ongoing marketing.
Content planning, scheduling and publishing
No more realising it's 8 pm and you haven't posted anything.
I'll manage the content planning, organisation, scheduling and publishing across our agreed social media channels.
Your content will be prepared in advance and aligned with the strategy we're working towards.
You can focus on running your business rather than constantly managing a content calendar.
Performance reporting and ongoing optimisation
We're not going to post content, cross our fingers and hope for the best.
I'll monitor performance, review what's resonating with your audience and use those insights to inform what we do next.
Because good marketing isn't about doing the same thing forever. It's about learning, refining and making more informed decisions over time.
Ongoing marketing advice and guidance
And here's what makes this more than a social media package.
You don't just get someone to create and schedule posts. You get an experienced marketer in your corner.
Whether you're thinking about a new offer, planning a launch, wondering how to position a service or want a second opinion on a marketing decision, you've got someone who understands your business to talk it through with.
I'll bring the bigger-picture thinking, not just the content creation.
Because sometimes the answer isn't another Instagram Reel.
Here's something I think more business owners need to hear. Not every marketing problem can be solved by posting more content.
Sometimes your messaging needs work. Sometimes your offer isn't being communicated clearly. Sometimes your potential clients don't understand what makes you different. And sometimes there are opportunities beyond social media that could make far more sense for your business.
That's why I don't approach Content to Clients as someone whose only job is to keep your Instagram active. I approach it as a marketer.
With over seven years of experience across agency, in-house and freelance roles, I understand how social media fits into the bigger picture. Your positioning. Your customer journey. Your messaging. Your wider marketing opportunities. Your business goals.
I want to understand how everything works together, because social media shouldn't exist in its own little bubble.
If I think there's an opportunity to improve how you communicate your services, approach an upcoming launch or connect your marketing activities, I'll tell you. And if I don't think something is the right approach for your business? I'll tell you that too.
Because I'm not here to agree with everything you say or create content simply because you've paid me to. I'm here to be a marketing partner who genuinely cares about what makes sense for your business.
More than a social media manager.
An experienced marketer in your corner.
Ongoing strategic guidance can cover wider marketing topics where relevant. It doesn't automatically include full email marketing management, paid advertising management, website development, SEO implementation, event management or other specialist projects, which can be discussed separately.
Outsourcing your marketing shouldn't mean losing your personality.
I get it. You've spent years building a business that's unmistakably yours.
You have your own way of speaking to clients. Your own values. Your own opinions. Your own story.
And the last thing you want is to hand your social media over to someone who turns it into a generic, personality-free business account.
That's not how I work.
Before I start creating content, I take the time to properly understand your business and how you communicate. I'll ask questions. Probably a LOT of questions.
I'll want to understand what matters to you, how you want your audience to feel and what you never want your brand to sound like. We'll establish your messaging, tone of voice and the details that make your business recognisable.
And throughout our partnership, you'll still have the opportunity to provide input, share ideas and review content through an agreed collaborative process.
Because this isn't about replacing your voice with mine. It's about giving your voice a proper marketing strategy and the creative support to help it reach the right people.
You don't have to create every post yourself to remain the face and personality of your business.
I'll take care of the marketing. You'll still sound like YOU.
So, what happens when you hand your marketing over?
Content to Clients is a six-month partnership. That gives us the opportunity to understand your business properly, build consistency, learn from your content and develop a way of working that genuinely supports you.
Step 1: We get properly under the skin of your business.
We'll start with onboarding and an in-depth look at your business, audience, offers, positioning, goals and current marketing.
I want to understand what you're proud of, what you're working towards and what your existing clients love about you.
Because everything starts with the business behind the content.
Step 2: I build your bespoke strategy.
I'll use what I've learnt to develop a strategic direction for your content.
We'll look at your key messages, the people you're trying to attract, the type of content we need and how social media can support your business goals.
No copy-and-paste marketing plans.
Step 3: We bring your brand to life.
I'll plan and create your content, including copywriting, graphics, carousels and Reels.
Across the six-month partnership, we'll also have three on-site content shoots to capture the real people, expertise and personality behind your business.
Step 4: I take care of the day-to-day.
I'll organise, schedule and publish your agreed social media content.
You'll have visibility of what's being created and opportunities to collaborate through our agreed content approval process.
But you won't be left managing every little task yourself. That's literally why you've hired me.
Step 5: We learn, refine and keep moving.
I'll review performance, identify opportunities and make strategic recommendations as our partnership progresses.
As your business changes, we'll keep your marketing aligned with your priorities.
Because the goal isn't to make six months of content and call it a day. It's to build a consistent, purposeful marketing presence that properly represents your business.
Content to Clients is for you if...
This isn't for someone who just wants a few posts to keep their Instagram active.
It's for business owners who are ready to take their marketing seriously and have someone experienced take responsibility for making it happen.
- You've built an established service-based business and want your marketing to reflect its quality.
- You're running a clinic, studio, wellness business, beauty business or another expert-led company.
- You're ready to invest in consistent, professional marketing.
- You're spending too much time creating, editing and managing content yourself.
- You want someone who can think strategically, not just execute tasks.
- You value your brand voice and don't want to lose your personality when outsourcing.
- You want a marketing partner who genuinely gets to know your business.
- You're looking for a long-term relationship rather than a quick social media fix.
Don't just take my word for it.
I can tell you all about how much I care about the businesses I work with. But I think it's far more valuable to hear from the people who've actually experienced it.
Sherri Crystel | Crystel Coaching“Lily's a real pro, no doubt about it. I was completely overwhelmed trying to manage my social media presence before working with Lily.
She brought calm, structure, and expertise. She took the time to truly understand my brand, and her professionalism shines in every step. She’s been incredibly supportive whenever I needed reassurance.
Thanks to Lily, I’ve gained new clients and, as a result, my business is growing. I cannot recommend Lily highly enough.”
Humanutopia“Lily has successfully managed all our social media posts and marketing campaigns. She works independently with very little management or direction from me at all. She is super organised, creative and reliable and I have been really happy with her work and commitment. I unreservedly and wholeheartedly recommend Lily, she will quickly become a strong asset to you.”
Jessica Ward“Working with Lily was a breath of fresh air. She brought clarity, calm, and creativity to our strategy. An astute marketer, she cuts through the noisy echo chamber of marketing do’s and don’ts. If you’re looking to build a genuine community — not just a following — Lily is the person for the job.”
Testimonials from clients Lily has worked with through Deal Studio's previous services.
Hey, I'm Lily!
Marketing strategist, content creator, professional overthinker of Instagram hooks and the girl behind Deal Studio.
I've spent the last 7+ years working in marketing, both in-house and within agencies, before building my own marketing studio.
And after working with hundreds of businesses across different industries, there's one thing I've learnt. Good marketing isn't about posting the most. It's about understanding the business, the people behind it and what makes someone choose YOU over everyone else.
That's what I love getting stuck into.
I don't want to know just what services you offer. I want to know why you started your business. What makes you different. What your clients always compliment you on. What you're working towards. And what you wish more people understood about what you do.
Because those are often the things that make the best marketing.
When you work with me, you're not passed from one department to another or treated like another account on a spreadsheet. You work directly with me.
I'll get to know your business, challenge your thinking when needed, bring my own ideas to the table and become genuinely invested in the marketing we're creating.
And while I'll take a huge amount of the work off your hands, I'll never lose sight of the fact that it's YOUR business we're representing.
Because your business isn't generic. Your marketing shouldn't be either.
You bring the business. I'll bring the strategy, creativity and a whole lot of ideas.
Ready to hand your marketing over to someone who actually gets it?
You've put years of hard work into building your business. Now it's time to make sure your marketing reflects that.
Imagine having someone who understands your brand, plans your content, gets behind the camera, writes your captions, schedules your posts and keeps an eye on how everything is performing. Someone who can bring ideas to the table, offer honest marketing advice and help you see the bigger picture.
Without turning your business into a generic social media account. That's what Content to Clients is designed to do.
Content to Clients
per month
Six-month minimum partnershipMinimum total investment: £5,700 across six months, billed monthly.
Your marketing, off your plate. Your personality, still at the heart of it.
- Bespoke marketing and social media strategy
- 16 strategic social media posts every month
- Reels, graphics, carousels and caption writing
- Content planning, editing and design
- Scheduling and publishing
- Three professional on-site content shoots across six months
- Performance reporting and ongoing optimisation
- Ongoing strategic marketing advice and support
- Personalised 1:1 collaboration with Lily
A six-month, personalised marketing partnership for businesses ready to invest in their next chapter.
Ready to go? Secure your place
Frequently asked questions
What's the difference between Content to Clients and your other services?
Content to Clients is my most comprehensive service.
While options such as The Reel Edit and The Reel Deal focus on specific aspects of content planning, filming or editing, Content to Clients brings the entire agreed social media process together.
That includes strategy, content creation, copywriting, scheduling, publishing, reporting and ongoing marketing support.
It's designed for business owners who want someone to take responsibility for their social media rather than simply help with one part of it.
Will my content still sound like me?
Absolutely!
In fact, that's one of the most important parts of how I work.
I'll spend time understanding your business, personality, tone of voice, audience and the things that make your brand different.
Your content will be created around that, with opportunities for you to provide input and review content.
The aim is to take the workload off your hands, not remove your personality from your business.
How involved do I need to be?
You'll still be involved in sharing important business updates, collaborating on ideas, participating in content shoots and reviewing or approving content as agreed.
But you won't need to manage the entire content creation and scheduling process yourself.
I'll take responsibility for the ongoing work, while making sure you're still happy with how your brand is represented.
Is this just social media management?
Nope!
While done-for-you social media management is a major part of the service, you'll also have access to my wider marketing experience and strategic guidance.
That means we can discuss things like your messaging, positioning, upcoming offers, launches and opportunities beyond social media.
The service doesn't automatically include implementing every wider marketing activity, but you'll have someone experienced to help you think about the bigger picture.
How many posts are included?
The service includes 16 strategic social media posts per month.
These will be planned around your business and the content formats that make the most sense for your audience, including Reels, graphics and carousels.
The platforms and publishing approach will be agreed during onboarding.
Sixteen posts refers to the agreed monthly content plan, not 16 unique posts per platform.
How do the content shoots work?
You'll receive three professional on-site content shoots across the six-month partnership.
We'll plan these around your business, services and content needs.
I'll provide creative direction and filming support to capture useful video content for your ongoing marketing.
Content shoots are arranged at agreed locations, with any relevant travel arrangements discussed in advance.
Will you manage my messages and comments?
Content to Clients includes content management, scheduling and publishing, but ongoing inbox management, customer service replies and community management are not included as standard.
If you need additional support with these areas, we can discuss your requirements separately.
Will you help with other aspects of marketing?
Yes, through ongoing marketing advice and strategic guidance.
If you're planning a new offer, considering a marketing campaign or want another perspective on your messaging or customer journey, I'm here to support you.
Additional implementation work such as email campaign management, paid advertising, website development or SEO projects would be discussed and scoped separately.
Will I have to commit to six months?
Yes.
Content to Clients is £950 per month with a minimum six-month commitment.
That allows us to build a proper understanding of your business, maintain consistent marketing activity, review performance and refine the approach over time.
Can you guarantee more enquiries or clients?
No reputable marketer can guarantee that every piece of content will generate sales.
What I can promise is a thoughtful, strategic approach to creating content that reflects your business, builds visibility, communicates your expertise and gives potential clients clearer reasons to consider your services.
We'll monitor performance and use the available data to make more informed decisions throughout our partnership.
Is this suitable for businesses outside Yorkshire?
The ongoing strategy, content planning, management and marketing support can be delivered remotely.
However, the package includes three in-person content shoots, so the location and any travel requirements would need to be agreed before we begin.
I'm based in West Yorkshire, and local or regional businesses are particularly well suited to the full package.
What happens after the six months?
We'll review the partnership and discuss the most appropriate next steps for your business.
Any continuation, renewal or changes to the scope will be subject to our agreed contract terms.