The Reel Edit
You bring the expertise. I'll bring the strategy, ideas and editing.
✓12 tailored Reel concepts + 12 professionally edited Reels every month
Available UK-wide.
You're bloody brilliant at what you do.
You've got years of knowledge, experience and expertise that your potential clients would LOVE to hear about.
But turning all of that into content that actually works for your business? Well... that's a different story.
What should you film? How do you make it interesting? What do you say in the first three seconds?
And even when you DO manage to film something, you've still got to spend hours editing it.
Enter: The Reel Edit.
A monthly strategy and editing service that takes the guesswork out of your content.
I'll create a bespoke content strategy, plan your Reels and handle the editing.
All you need to do is get in front of the camera and film.
No more staring at your phone wondering what to say. No more spending half your Sunday in CapCut. And absolutely no posting content just for the sake of it.
Let's be honest, content creation isn't always the fun part of running a business.
If any of these sound painfully familiar, I've got a feeling we're going to get along.
You've got the expertise, but no idea what to film.
You could talk about your work for HOURS.
But the second someone asks you to turn that knowledge into an Instagram Reel?
Complete mind blank.
Suddenly, you're wondering what people actually want to know, how to make it interesting and whether anyone would even care.
A 30-second Reel is taking three bloody hours.
You've filmed the content.
Great!
Now comes the editing.
The cuts, captions, text overlays, music, timing and trying to make everything look somewhat professional.
Before you know it, you've watched the same clip approximately 400 times and you're questioning every decision that led you to this moment.
Your content is inconsistent.
You have a brilliant week where you feel motivated and get loads of content created.
And then life happens.
Clients need you, your business gets busy and suddenly Instagram hasn't heard from you in two weeks.
Not because you don't care about your marketing.
Because there are only so many hours in the day.
You're posting, but you're not sure why.
You know you should be showing up online, so you post whatever you can think of.
A little educational content here, a trending audio there, the occasional promotional post.
But there's no real strategy connecting it all together.
And you're wondering whether any of it is actually helping your business.
You don't need to spend MORE time on Instagram.
You need a better plan and someone who can take a big chunk of the work off your hands.
Here's exactly what you're getting...
This isn't a case of you sending me random videos and hoping for the best. There's actual strategy behind every piece of content.
To get you started
An initial strategy questionnaire
Before we get started, I'll take the time to understand your business, your audience, your services and what you're working towards.
Because the content that's right for another coach or business owner won't necessarily be right for you.
A 60-minute 1:1 strategy call
We'll get our heads together to talk about your business, your positioning, your audience and the role your content needs to play.
It's an opportunity for me to really understand what makes you different, what you want to communicate and what we want your audience to take away from your content.
Your own bespoke content strategy
I'll use everything we've discussed to create a content strategy tailored to your business.
No generic content pillars copied from Pinterest.
No recycled content plans.
Just a clear direction for creating content that showcases your expertise, builds trust and supports your wider marketing goals.
Every month
12 tailored Reel concepts every month
Every month, I'll plan 12 Reel concepts specifically for your business.
We're talking educational content, personality-led videos, trust-building content and opportunities to showcase your services.
Every idea will have a purpose.
Because there's a difference between posting something and knowing WHY you're posting it.
Hooks, talking points and calls to action
You won't just receive a list of vague content ideas and be left wondering what the hell to say.
I'll provide hooks, key talking points and calls to action to guide your filming.
You'll know what the Reel is about, how to approach it and what you want your audience to do afterwards.
And you'll still have the freedom to communicate everything in your own words.
12 professionally edited Reels every month
Once you've filmed your footage, you'll send it over to me.
I'll transform it into professionally edited Reels, taking care of the cuts, captions, text overlays, pacing and creative details.
Content that looks polished, sounds like YOU and is ready for you to share.
So, how does it actually work?
It's designed to be simple, collaborative and a whole lot less stressful than doing everything yourself.
Me + youStep 1: We get to know your business.
You'll complete your strategy questionnaire before we jump on a 60-minute call.
We'll talk about your business, your audience, your goals and the kind of content that makes sense for you.
MeStep 2: I create your strategy and content ideas.
I'll develop your bespoke content strategy and plan your monthly Reels.
You'll receive 12 tailored concepts with hooks, talking points and calls to action, so you're not left guessing what to film.
You, with my guidanceStep 3: You get filming.
This is your moment!
You'll film the content yourself, using your own phone or camera.
Don't worry, this isn't about being a professional presenter or having a fancy filming setup.
It's about showing up as yourself and sharing the knowledge your audience needs to hear.
And I'm there to help you any way I can!
I'll give you tutorials on how to get started. I'll never give you an idea and leave you to figure out the filming of it yourself.
MeStep 4: I work my editing magic.
You'll send over your footage, and I'll take care of turning it into professionally edited Reels.
From trimming awkward pauses to adding captions, overlays and creative details, I'll handle the editing.
YouStep 5: You show up with confidence.
Once your edited content has been delivered, it's ready for you to share across your social media channels.
You'll have purposeful content that reflects your expertise, without spending hours trying to do everything yourself.
And the following month?
We do it all again.
Because pretty videos are great. But purposeful content? Even better.
There are plenty of people who can edit a video.
And don't get me wrong, good editing absolutely matters.
But a beautifully edited Reel that doesn't speak to your audience, communicate your value or support your business goals? Well... it's still just a video.
The Reel Edit brings together two things that should never really be separate. Strategy and creativity.
With 7+ years of marketing experience, I'm not just looking at where to put a text overlay or how quickly to cut a clip.
I'm thinking about who we're speaking to, what they need to hear, what makes your business different and how your content fits into the bigger picture.
Because we're not creating Reels just to fill your feed.
We're creating content that helps the right people discover you, understand your expertise, build trust and take the next step towards working with you.
That's what turning content into clients is all about.
You focus on being bloody brilliant at what you do. I'll help make sure your content reflects it.
The Reel Edit is for you if...
You don't need to become a full-time content creator.
You've already got a business to run.
- You're a coach, consultant, expert or service-based business owner with valuable knowledge to share.
- You're comfortable filming yourself but don't want to spend hours planning and editing.
- You want to build a stronger personal brand.
- You're tired of wondering what to post every week.
- You want strategic content ideas rather than recycled trends.
- You're happy to show up on camera but want someone else to handle the creative execution.
- You want consistency without committing to full social media management.
- You want someone who understands the marketing behind your content, not just how to edit it.
Want to see what I can do with your content?
I could sit here and tell you all about professional editing, creative direction and content that actually reflects your brand.
But sometimes it's easier to show you.
I've put together a portfolio featuring examples of my content creation and video editing work, so you can get a feel for my style, creativity and the kind of content we could create together.
Because your content should look professional, feel like YOU and give people a reason to pay attention.
Fancy a little look?
Download my portfolioTake a look at examples of my work and get a feel for the Deal Studio approach.
Hey, I'm Lily!
Marketing strategist, content creator, professional overthinker of content hooks and the girl behind Deal Studio.
I've spent the last 7+ years helping businesses improve their marketing, develop their messaging and create content with an actual purpose.
From working in-house and within agencies to running my own marketing studio, I've seen first-hand how much pressure business owners put on themselves to constantly create content.
But here's what I believe.
You shouldn't have to become a social media expert just to market the business you're already an expert in. And you definitely shouldn't have to spend every evening editing videos.
That's why I created The Reel Edit.
To give business owners like you a proper marketing strategy, content ideas that make sense for your audience and professional editing, without having to outsource your entire online presence.
When you work with Deal Studio, you're not just another number. You work directly with me.
I get to know your business, understand your goals and create content that's genuinely tailored to you.
Because your business isn't generic. And your marketing shouldn't be either.
Ready to spend less time editing and more time doing what you love?
Imagine knowing exactly what you're filming each month, having a strategy behind every Reel and getting professionally edited content delivered without spending your evenings in CapCut.
That's what The Reel Edit is all about.
per month, 3-month minimum commitment
Initial three-month investment: £1,347
- Initial strategy questionnaire
- 60-minute 1:1 strategy call
- Bespoke content strategy
- 12 tailored Reel concepts per month
- Hooks, talking points and calls to action
- Filming guidance
- 12 professionally edited Reels per month
- Personalised, collaborative 1:1 service
- UK-wide remote delivery
You film. I plan and edit. You get your time back.
Get started with The Reel Edit£449 per month. Three-month minimum commitment.
Frequently asked questions
Do I have to film the content myself?
Yes!
With The Reel Edit, you'll film your own footage using the content concepts and direction I've provided.
I'll also provide filming guidance and tutorials to help you get started.
You'll then send the footage over to me, and I'll handle the professional editing.
If you'd prefer someone to come and film your content for you, The Reel Deal or The Reel Deal: On Repeat may be a better fit.
What if I'm not confident on camera?
You don't have to be a professional presenter to create effective content.
I'll provide hooks, talking points, tutorials and clear content direction so you have a better understanding of what to film and how to approach it.
The aim is to make filming feel more manageable while still allowing your personality to come through.
Will you tell me exactly what to film?
I'll provide 12 tailored Reel concepts every month, including hooks, key talking points and calls to action.
You'll have clear direction for each piece of content, but you'll still be able to communicate your expertise naturally and in your own words.
Full word-for-word scripts aren't included as standard.
How many Reels will I receive?
You'll receive 12 professionally edited Reels every month, created using footage you've filmed and supplied.
That's up to 36 edited Reels across the initial three-month partnership, provided the required usable footage is supplied.
Does this include a content strategy?
Absolutely!
We'll start with a strategy questionnaire and a 60-minute 1:1 call.
I'll then develop a bespoke content strategy tailored to your audience, business and goals.
Your monthly Reel concepts will be planned around that direction.
Will you post the Reels for me?
Nope!
The Reel Edit includes content strategy, monthly Reel planning and professional editing.
You'll be responsible for filming and publishing your content.
If you'd prefer full done-for-you social media management, Content to Clients would be a better fit.
Is there a minimum commitment?
Yes.
The Reel Edit is £449 per month with a minimum three-month commitment.
Your initial three-month investment totals £1,347.
Do I need to live in Yorkshire?
Not at all!
The Reel Edit is delivered remotely and is available across the UK.
Is this just for coaches?
Nope!
It's particularly well suited to coaches, consultants and personal brands, but it's also suitable for service-based businesses that are comfortable filming their own content.
What's the difference between The Reel Edit and The Reel Deal?
The Reel Edit is a remote strategy and editing service where you film your own footage.
The Reel Deal is an in-person content shoot where I come to your business, provide creative direction, film your content and deliver up to 10 edited Reels.
The Reel Deal: On Repeat provides that in-person support monthly.
