Instagram Audit
An expert deep dive into your Instagram profile to uncover what’s stopping people from following, trusting and ultimately buying from you.
You’re already showing up on Instagram.
You’ve got the business, the offer and probably plenty of ideas about what you could be posting. But something isn’t quite clicking…
Maybe people are landing on your profile without following. Maybe you’re getting views but not enquiries. Or maybe you’ve looked at your account for so long that you genuinely can’t tell what needs changing anymore.
That’s where the Instagram Audit comes in. I’ll take an expert look at your Instagram presence through the eyes of your ideal client and show you exactly what’s working, what’s confusing people and what I’d change to make your profile work harder for your business.
No vague advice, and definitely no generic “post more” recommendations.
Just clear, actionable feedback you can actually implement.
This is where you are…
→ People are viewing your profile, but they’re not converting.
You might be getting reach, profile visits or even new followers, but very few people are taking the next step and actually enquiring.
→ You’re too close to your own business.
You know what you do inside out, which makes it difficult to see whether your messaging actually makes sense to somebody discovering you for the first time.
→ You know something needs changing… you just don’t know what.
Your bio? Your highlights? Your content? Your calls to action? Your positioning?
Rather than changing everything and hoping something works, I’ll show you where to focus.
Here’s exactly what I’ll review…
Your Profile Positioning
Can someone immediately understand who you help, what you do and why they should care? I’ll review how clearly your business is positioned and whether your profile is attracting the right people.
Your Instagram Bio
Your bio has seconds to communicate what you do. I’ll review your name field, headline, messaging, call to action and link journey to identify where we can make it clearer and more conversion-focused.
Your Profile & First Impression
From your profile photo and pinned posts to your overall feed, I’ll assess what someone sees when they first land on your account and whether it builds trust quickly.
Your Highlights
I’ll look at whether your highlights are helping potential clients understand your services, results, personality and next steps, or whether they’re simply taking up space.
Your Content
I’ll review the content you’re currently creating, including your topics, messaging and formats, to highlight what’s working and what’s missing.
Your Calls to Action
Because content shouldn’t just entertain people. I’ll assess whether you’re giving your audience enough reason and opportunity to take the next step.
Your Conversion Journey
I’ll look at the bigger picture of how someone moves from discovering your Instagram to becoming an enquiry, and identify any obvious gaps along the way.
Perfect if you…
Already manage your own Instagram but want expert eyes on it.
Feel like you’re posting consistently without seeing enough enquiries.
Have recently changed your offer, audience or positioning.
Know your Instagram needs improving but don’t want ongoing social media management.
Or simply want reassurance that you’re heading in the right direction.
Sometimes you don’t need to completely overhaul your marketing. You just need someone outside of your business to spot the things you can no longer see. I’ll audit your Instagram from both a strategic and client-conversion perspective and show you exactly where I’d make changes.
Ready to find out what your Instagram is really saying about your business?
£89 one-off
A focused expert review of your Instagram presence, designed to help you improve your positioning, profile and conversion journey.